Hamza Ayembilla declares intention to contest NDC Ashanti Regional Deputy Organizer Position

 Hamza Ayembilla declares intention to contest NDC Ashanti Regional Deputy Organizer Position 

A renowned social media activist, student leader and youth advocate, Hamza Ayembilla Inusah has formally declared his intention to contest for the position of Deputy Youth Organiser of the National Democratic Congress (NDC) in the Ashanti Region.

Ayembilla, who has built a reputation through student leadership, youth mobilisation and political activism, says his decision to seek the portfolio is driven by a desire to contribute more directly to the organisation and mobilisation of the party at the regional level.

His declaration comes at a time when the NDC is seeking to consolidate its political gains following the 2024 general elections and strengthen its organisational structures ahead of the 2028 electoral contest and beyond.

According to the former vice president of the Tertiary Education Institutions Network at the Kwame Nkrumah University of Science and Technology (TEIN-KNUST), the Deputy Youth Organiser’s position presents an opportunity to strengthen the connection between the party’s leadership and its growing youth constituency while improving coordination among young activists, students and grassroots organisers across the region.

For Ayembilla, young people should not be viewed exclusively as leaders of the future.

“The question should not only be what the youth will become tomorrow. The question is what responsibility we are prepared to entrust to them today and what opportunities we are willing to create for them to demonstrate what they can do.

“The youth are not merely leaders of tomorrow. We are the stakeholders of today, and we are ready to serve today,” he said.

He noted the task requires more than political messaging. 

He argues that sustained electoral success depends substantially on the strength of the party’s grassroots structures, the effectiveness of its mobilisation networks and the ability to translate the enthusiasm of young people into organised political participation.

“Electoral victories are built on the strength of our grassroots structures, the commitment of our organisers and the effectiveness of our mobilisation. We must harness the energy and enthusiasm of young people and translate it into organised, disciplined and purposeful political participation. The youth are not simply an audience to be addressed during election. We are an essential part of the machinery that must organise, mobilise and deliver victory,” he said.

Ayembilla says his interest in the Deputy Youth Organiser position is also informed by the strategic importance of the Ashanti Region to the NDC’s electoral fortunes.

Historically regarded as a stronghold of the New Patriotic Party (NPP), the region has remained a significant battleground in Ghanaian electoral politics, making organisation and mobilisation particularly important for any party seeking to expand its support base.

According to “Mr. President” as he is affectionately called, political parties cannot afford to wait until an election year before beginning serious grassroots organisation.

“Organisation cannot be an election-season activity,” he said. “It must be continuous. If we want to build a formidable political organisation especially in our opponent’s stronghold, our structures must remain active, responsive and connected to the people long before election day.”

His proposed approach places emphasis on human resource development, grassroots mobilisation, youth engagement and the effective coordination of party activities.

He maintains that political victories are not produced solely through campaign rallies or public speeches but through the cumulative work of organisers, volunteers, constituency executives, polling-station agents, communicators, activists and ordinary party members.

“The strength of any political organisation ultimately rests on its people. We must, therefore, invest in our youth, strengthen our structures and ensure that every volunteer and activist understands the role they play in building the party. And that is what I am here to do,” he said.

Through his involvement with TEIN-KNUST and other youth-focused political activities, Ayembilla has operated within an environment where political mobilisation and student leadership intersect.

He believes this experience provides an understanding of the aspirations and concerns of young people entering political life.

His candidacy, therefore, places emphasis on building stronger relationships between student activists, young professionals, grassroots party members and the broader youth population.

Beyond Social Media Activism

Although Ayembilla has developed a considerable presence as a social media activist, his political ambitions extend beyond digital platforms.

He believes that social media can amplify political messages, but sustainable political organisation must ultimately be built on direct relationships with people and functioning grassroots structures.

“Social media can help us communicate, but it cannot replace organisation. The work must continue in our constituencies, communities, campuses and polling stations,” he emphasized.

That approach places physical mobilisation alongside digital engagement as complementary components of contemporary political organisation.

For a generation that increasingly receives political information through social media, the challenge for political organisations is to convert digital visibility into meaningful civic and organisational participation.

Ayembilla’s experience across both spaces has become a defining element of his political profile.

Another dimension of Ayembilla’s public profile is his engagement with younger people interested in Ghanaian politics.

His supporters describe him as a mentor and influencer whose interactions with young political activists have encouraged some to participate more actively in political and civic affairs.

But for Ayembilla, however, youth mentorship should go beyond encouraging young people to join political parties.

He believes young people should be exposed to leadership responsibilities, political education, community engagement and the practical realities of organising people around shared objectives.

“We must not only recruit young people into politics. We must develop them. The future of any political organisation depends on the quality of leaders it prepares today.

“The youth are ready to serve. We are ready to organise, we are ready to learn, we are ready to take responsibility and we are ready to be held accountable for the responsibilities entrusted to us,” he said.

This philosophy forms part of his argument for a youth structure that does not merely mobilise young people during elections but continuously develops their leadership capacity.

For Ayembilla, the declaration represents more than an individual political ambition.

It is, he says, “an opportunity to contribute his experience to a broader conversation about organisation, youth participation and the future direction of the party in the region.”

Should his bid proceed to the party’s internal election, Ayembilla is expected to campaign on his experience in student leadership, youth engagement, political activism and grassroots mobilisation.

His emergence also reflects a wider development within Ghanaian politics, where a new generation of activists and student leaders are increasingly seeking to transition from campus and social-media activism into formal political organisation and leadership.

As the NDC prepares for its internal processes, Ayembilla’s declaration places his record of student leadership, youth advocacy and political mobilisation under closer public attention.

For a politician whose profile has been built substantially around youth engagement, the central question will be whether that experience can translate effectively into regional party organisation and measurable grassroots work.

By Issah Zakariah